Do I need a tech guy, or a business/political guy?
I run into this issue a lot in my practice. The eternal question of which “type” of person is best for your needs. Do you need someone who is better versed in the technical aspects or in the actual use of the technology? When I am asked this question, I tend to quote George Carlin. ...
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Data is the New Gold
Think of lead generation like gold mining. You work on your claim and collect these little nuggets in the river. Then, when you need something, you take your little gold nuggets into town and trade them for money. Today, that gold is data. Data is the new medium that – if it is collected and ...
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The website is dying…Long live the website
The website is dying…Long live the website A new truth is emerging: The website is dying. Also, to answer your first question, yes – I am aware that I am writing this on a website. This is not to say that you do not need a website. You do. Personally, I will reconsider going to ...
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Buying an email list, what you need to know
Buying an email list, what you need to know I am often asked by clients whether they should buy an email list. The temptation is strong. Many people want to measure the strength of their online efforts by looking simply to the bottom line number of their email list, and often would like to skip ...
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Are primaries good for campaigns?
In my role as a political consultant, I have been asked by many if primaries good for campaigns? I have an unequivocal answer – Yes. Primaries are tough. They are like family fights – despite the love and respect you have for each other, they will always be the most personal and bloodiest fights you ...
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Content Creation and Writer’s Block
Content creation is essential to your overall success – nothing looks worse than a 2 year old article on the homepage of any blog or Facebook page. However, we have all sat down in front of a computer and drawn a blank. I believe it is part of the overall process, but it is very ...
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What Social Media Channel Should I Use?
Every day, it seems, there is a new Social media site being launched. These sites are capitalizing on the massive power of the internet to connect people without regard to their geographic barriers. While these services are free, I would not reccomend you signing up for any that you find. You run the risk of ...
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